After months of hard work of analysis and writing, you are finally ready to submit the results of you investigator initiated trial to a reputable journal. But which one should you submit to? Considering there are tens of thousands of journals, it can be a challenge to select the right one. Many researchers will often leave the decision on which journal to publish with until the very end of the research process; however, this can lead to several problems. Each journal has its own set of requirements for publication, so more often than not, you will have to reformat your manuscript to match the journal’s expectations. In some cases, you may even have to complete additional experiments. So instead of leaving this important decision to end, we recommend that it’s one of the first questions that you answer early on to help save you time and effort later on. In this article, we’ll cover some of the key aspects of selecting the best journal for your study.